About the Course
Introduction
This CLE webinar will guide IP and brand counsel on the issues arising from creating and exploiting sponsored content. The panel will address the use of third-party IP within sponsored content, content ownership, and content licensing for various uses by the brand. The panel will also discuss the infringement risks involved with influencer and celebrity partnerships and risk mitigation. The panel will offer best practices for leveraging influencer and celebrity partnerships to help grow the brand.
Description
Social networking websites host billions of users worldwide, with users and sites continuing to grow exponentially. The explosion of social media has provided brand owners another avenue to reach potential customers, content creators, and talent to generate revenue. Among other things, companies are increasingly working with influencers and celebrities to promote their products and services.
These partnerships and endorsements often result in branded content created from both new and existing IP. All those involved must be careful to understand and protect their IP rights and not infringe upon the IP rights of others.
Listen as our authoritative panel of IP attorneys examines the IP issues arising from creating and exploiting sponsored content. Among the problems, the panel will address the use of third-party IP within sponsored content, ownership of the content, and licensing of the content for various uses by the brand. The panel will also discuss the infringement risks involved with influencer and celebrity partnerships and how to mitigate these risks. The panel will offer best practices for leveraging influencer and celebrity partnerships to help grow the brand.
Presented By
Bio for Annie Attorney; loves horses and arguments
This is a bio for Big Boat. Big Boat is an avid reader and unicyclist.
This is a bio for speaker, Roller Coaster. Roller Coaster enjoys walks on the beach and pizza with pineapple.
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This 90-minute webinar is eligible in most states for 1.5 CLE credits.
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Date + Time
- event
Tuesday, November 18, 2025
- schedule
1:00 p.m. ET./10:00 a.m. PT
I. Contracting with influencers and celebrities
II. Creation of sponsored content
III. Licensing of content and use restrictions
IV. Infringement risks
V. Risk mitigation
VI. Best practices for leveraging influencers and celebrity partnerships to grow the brand
The panel will review these and other key issues:
- How do social media sites and influencers present opportunities to promote brands, and how can brands best leverage the content they pay for?
- What are the IP issues for businesses concerning creating and exploiting sponsored content?
- What can counsel do proactively to protect against infringement claims, and what steps should the parties take in the event of infringement?
