Influencer and Celebrity Marketing Partnerships: Sponsored Content for Brand Growth

Social networking websites host billions of users worldwide, with users and sites continuing to grow exponentially. The explosion of social media has provided brand owners another avenue to reach potential customers, content creators, and talent to generate revenue. Among other things, companies are increasingly working with influencers and celebrities to promote their products and services.

These partnerships and endorsements often result in branded content created from both new and existing IP. All those involved must be careful to understand and protect their IP rights and not infringe upon the IP rights of others.

Listen as our authoritative panel of IP attorneys examines the IP issues arising from creating and exploiting sponsored content. Among the problems, the panel will address the use of third-party IP within sponsored content, ownership of the content, and licensing of the content for various uses by the brand. The panel will also discuss the infringement risks involved with influencer and celebrity partnerships and how to mitigate these risks. The panel will offer best practices for leveraging influencer and celebrity partnerships to help grow the brand.