Trade Dress, Design Patent, and Copyright: Strategies to Maximize Protection, Challenge and Defeat Infringement

This CLE course will guide IP counsel on maximizing the protection of product design and packaging by using trade dress, trademark, patent, and copyright law. The panel will discuss the advantages and mechanics of design patent protection and trade dress protection.

Trade dress and design patent issues are at the forefront of intellectual property disputes. Counsel to some of the world's most successful brands are increasingly using trademark and design patent law to protect unique features of product design and packaging.

Recent court cases underscore the need for counsel to guide product owners in identifying distinctive aspects of the design for protection under trademark law and novel features to protect under design patent law.

Product design can be a business' most valuable asset, so developing a company's enforcement strategy is critical. Counsel must consider how to leverage trademark, copyright, and design patent law to protect and prevent a design from infringement. Defense counsel must prepare with practical strategies to refute such claims.

Listen as our authoritative panel of IP attorneys examines the advantages and mechanics of design patent protection and trade dress protection. The panel will review how design patent protection can coexist with trade dress protection and how copyright protection can shield products from infringement.