California Consumer Privacy Act, TCPA and GDPR: Complying With Mobile Communications Marketing Rules

This CLE course will guide corporate counsel in creating and implementing mobile communications marketing policies that comply with the new California Consumer Privacy Act (CCPA), the TCPA and GDPR / ePrivacy. The panel will outline the nuances of these rules and laws, challenges businesses are facing in developing compliant marketing programs, and best practices for avoiding government enforcement actions and civil litigation.

The implementation of the CCPA will impact companies both inside and outside California. Along with the TCPA and the EU’s GDPR and ePrivacy requirements, the CCPA is causing many compliance obstacles for corporate mobile marketing activities. Companies are facing higher stakes on this issue than ever before.

Businesses that use text messages, mobile apps, and other wireless communications to promote their products and services must ensure their marketing practices comply with CCPA requirements, TCPA requirements and the GDPR / ePrivacy. Corporate counsel must understand the intricacies regarding express written consent and recordkeeping to minimize the risk of penalties and lawsuits, and the potential alternatives to consent under the GDPR and ePrivacy.

Listen as our authoritative panel of attorneys assess the impact on corporate compliance requirements and strategies to ensure TCPA-compliant mobile communications marketing policies.